My WordPress catalogue site works, but its visual appeal no longer reflects our brand, and that is starting to hurt conversions. I want every piece of existing content left exactly where it is; what must change is the look and performance. Here is what the finished job should achieve for me: • A modern, minimalistic theme, coded leanly so pages feel light and uncluttered. • Fully responsive layouts that look just as sharp on phones and tablets as on desktop screens. • Google PageSpeed Insights scores that stay in the green for both mobile and desktop—fast first paint, minimal CLS, properly deferred scripts. • Streamlined navigation and clear calls to action that lead visitors smoothly from product catalogues to our enquiry forms. • Better and improved slider on homepage Please keep plugins to a sensible minimum and optimise images, CSS and JS so nothing slows the site down. I’m open to whichever theme framework or page builder you prefer—Block Editor, Elementor, GeneratePress, custom child theme, so long as it remains easy for my team to edit later. When you submit your proposal, include a couple of past projects where you took an existing WordPress site, lifted the design aesthetics and boosted performance. Once we agree on the design direction, I’ll grant you temporary admin access and expect iterative updates on a staging copy before we push anything live. Looking forward to seeing how you can turn the same content into a faster, cleaner, lead-driving experience.