We’re looking for an experienced WordPress/WooCommerce freelancer to help improve a small e-commerce website that sells training and fitness equipment. The site is built with Divi + WooCommerce, and we want to enhance both the technical setup and conversion performance. There’s no strict deadline – quality and long-term reliability are more important than speed. If you prefer a relaxed schedule (10–14 days) for a lower price, that’s totally fine. Scope of work (priority order): 1. Composite / bundle products setup Implement WooCommerce Composite Products (or a similar plugin). Configure a “Build your own gym / equipment kit” style product where customers can select components and see the total price live. Clean, mobile-friendly layout and smooth checkout experience required. 2. Technical SEO & performance optimization Improve PageSpeed and Core Web Vitals (image optimization, caching, CSS/JS minification, etc.). Review SEO basics: meta titles/descriptions, clean URL structure, sitemap, indexing issues, 404 redirects. Optional: short before/after report on improvements. 3. Conversion optimization (Divi layout tweaks) Improve homepage structure with clear CTAs and featured product areas. Suggest or create 2–3 product packages (starter / pro / home gym). Optional: add a simple pop-up for newsletter signup or discount offer. Requirements: Proven experience with WooCommerce + Divi (please share examples). Understanding of SEO and conversion optimization principles. Fluent communication in English. Ability to work independently and deliver within 10–14 days. Deliverables: Fully working composite product flow. SEO/performance improvements report. Optimized homepage layout & conversion improvements. List of any further suggestions for long-term growth.