Our current window-covering website works, but the experience no longer matches the quality of our products. I want a full visual and structural redesign focused on usability rather than simply a fresh coat of paint. My primary goal is to give visitors an intuitive, fast, and effortless path from landing page to checkout or enquiry. Specifically, I need measurable improvements in: • Navigation and layout • Load speed • Mobile responsiveness I have a shortlist of reference sites whose flow, style, and performance I admire, and I will share these with you at the kickoff so you can see the benchmarks I’m aiming for. The finished build should launch cleanly on our existing domain, retain our product data, and be easy for my in-house team to update going forward. Please include in your proposal a brief outline of your approach, any preferred frameworks or CMS, estimated timeframe, and examples of similar UX-focused redesigns you have completed.