My current site feels heavier with every update and I’m ready to streamline it. The main objective is clear—noticeably faster load times and stronger Core Web Vitals—while taking the opportunity to tidy up the overall page layout and structure for a smoother user journey. Here’s what I need you to tackle: • Audit front-end and back-end code, then trim, minify, or refactor anything that’s slowing us down. • Implement best-practice optimizations—image compression, lazy loading, efficient asset bundling, browser caching, and, if sensible, a lightweight CDN layer. • Rework the existing layout hierarchy so sections flow intuitively on mobile, tablet, and desktop. Colors and fonts stay; spacing, alignment, and component positioning are where the attention goes. • Validate results with Lighthouse, PageSpeed Insights, or similar tools, aiming for consistent scores in the 90-plus range on both desktop and mobile. • Supply a concise before-and-after report that outlines changes, metrics, and any follow-up steps I should know about. No new features are on the roadmap right now; the focus is performance and layout polish. All work can happen on a staging copy first, with a seamless migration to production once tests pass. If you’ve boosted sites like this before and can turn around measurable gains, I’d love to hear how you’d approach it and the timeline you’d need.