My site had a solid round of optimisation a while ago, but rankings and traffic have since stalled. I now want to bring everything up-to-date with a focused tidy-up on both on-page and off-page factors. On-page priorities • Rewrite or refine meta titles and descriptions so every primary page targets the right intent and keywords. • Tighten internal linking so authority flows naturally through the key conversion paths. Off-page priorities • Acquire fresh, relevant backlinks that fit Google’s quality guidelines—no spam, no PBNs. • Strengthen overall domain authority with a balanced mix of outreach, citations and content promotion. Scope & expectations – Start with a concise audit that pinpoints the most urgent technical and content gaps. – Implement the fixes, then submit a before-and-after report from tools such as Google Search Console, Ahrefs or SEMrush. – Complete all work—audit, optimisation, link building and reporting—within one month. When you reply, include a detailed project proposal outlining your methodology, sample deliverables, timeline and how you measure success.