WordPress Elementor Website Upgrade (Not a New Build) This is a structured upgrade of an existing WordPress (Elementor) website hosted on SiteGround. It is not a new website build. manchestereicr.com All updated page content is already written and provided via Google Drive. High-Level Scope of Works 1. New Pages to Build The following pages are new and must be built in Elementor: • Book Online (Interactive Funnel Page) • Careers • Complaints Policy • Cookie Policy • Updated Terms & Conditions Hub Page (restructured layout) 2. Existing Pages to Fully Replace with New Content The following pages require full content replacement and layout restructuring using provided documents: • Homepage • About Us • Areas We Cover • What Is an EICR? • Landlord EICR • Homebuyer EICR • Commercial EICR • Gas Compliance Services • PAT Testing • Fire Alarm Testing & Certification • Emergency Lighting Testing & Certification • EPC Certificates • Legionella Risk Assessments • Reviews Page • Help (FAQ) Page • Blog / Learn Page 3. Pages to Be Removed (With 301 Redirects) The following pages will be permanently removed and must be redirected: • EV Charger Installations • Fuse Board / Consumer Unit Upgrades • Rewire Services • Commercial M&E Contracting • Case Study – Commercial Installation • Industrial EICR (redirect to Commercial EICR) • Gas Safety Certificate page (redirect to Gas Compliance Services) • Any outdated Domestic EICR page (redirect to Landlord EICR) All redirects must be 301 permanent redirects. 4. Booking Funnel Development (Major Component) Build a custom interactive multi-step booking funnel that: • Starts with Residential or Commercial selection • Allows multi-property selection • Calculates estimates dynamically • Applies: • Minimum charges • Per-item pricing logic • 30% out-of-hours uplift (commercial only) • Bundle discounts (5%, 10%, 15%) • Requires uploads (certificates, DB photos, appliance photos etc.) • Shows full estimate at final step only • Includes T&C acceptance before submission • Sends full structured email summary to office • Shows on-page success confirmation This replaces the existing contact form as primary CTA. 5. Performance & Technical Improvements: • Improve PageSpeed score to 90+ on mobile and desktop • Convert all images to WebP • Optimise image sizes and compression • Implement lazy loading • Clean up unused scripts • Ensure proper heading hierarchy • Implement schema where specified 6️. SEO Implementation (Not SEO Services) We already have an SEO agency and 21 defined keywords which are in the job pack. Developer to: • Implement meta titles & descriptions provided • Implement internal linking provided • Ensure clean URL structure • Apply proper H1–H3 structure • Optimise image filenames & ALT tags • Implement redirects correctly No backlink services required.