I want to spark a measurable surge of traffic to NilgiriStores.in by rolling out one standout, highly shareable campaign anchored in interactive quizzes, user-generated challenges, and online events. With 110,000+ SKUs covering electronics, home & hobby, and beauty & fashion and more, the goal is simple: funnel our core audiences back to the website and keep them browsing longer. Here’s what I need from you: after reviewing the site, craft a headline concept that can catch fire on social, outline the mechanics (quiz flow, UGC hook, event or hackathon format, reward structure), map the content calendar, and detail the channels, tools, and KPIs you’ll use to prove success. Your proposal should open with one specific viral idea tailored to our catalog; I’ll use that to gauge fit. If we move forward, I’ll be looking for a concise strategy deck, asset briefs for designers, a publishing schedule, and a simple tracking sheet that reports clicks, shares, and conversions in real time. Show me how you can turn everyday shopping into a buzz-worthy experience and let’s make NilgiriStores.in trend. We will give a pilot project first and see how it performs.