Our inflatable-nightclub Shopify store is about to celebrate its first birthday and it deserves a refined, modern face-lift. The core product screams “party”, yet the online experience now needs an elegant, upscale feel that still keeps things simple and conversion-focused. Scope of work • Home Page – refresh the hero, navigation, and visual hierarchy so first-time visitors instantly feel the premium nightclub vibe while enjoying a friction-free path to our products. • Product Pages – sharpen imagery, copy layout, and trust elements; optimise Liquid sections for faster load times; preserve all current keywords and on-page SEO so we keep our strong “Inflatable Nightclub” rankings. • Checkout Page – streamline the flow, reinforce branding with tasteful colour, typography, and micro-interactions, and eliminate any last-minute drop-off friction. Key considerations – The look must read “elegant nightclub” rather than casual party hire. Think sophisticated black, luxe gradients, subtle neon accents, and crisp typography. – Maintain or improve existing SEO structure: meta titles, H1 tags, schema, alt text, URLs, and internal links must remain intact or be enhanced. – Any code changes should be clean, theme-update friendly, and responsive across devices. – Please lean on Shopify best practices—Liquid, Sections Everywhere, theme customisation, and if needed, minimal custom apps or scripts. Deliverables 1. Fully updated theme or child theme install ready to publish. 2. Staging link for review. 3. Short hand-off document outlining changes, SEO safeguards, and how to update content blocks moving forward. Once the refresh is live, I expect a storefront we can proudly show off, with speed scores and search visibility at least equal to (ideally better than) our current performance. If this aligns with your skill set, I’m ready to get started immediately.