Description: I’m looking for an experienced Webflow designer to redesign and reposition an existing landing page. The current site is clean but too generic and not converting. This is not just a design job – I need someone who understands messaging, structure, and conversion, not just visuals. Scope of Work: * Redesign homepage in Webflow (layout, structure, flow) * Improve messaging and positioning (make it more distinct and outcome-driven) * Clarify the product offering (what it is, how it works, why it’s different) * Strengthen conversion (headline, sections, CTAs) * Implement all changes directly in Webflow What I’m looking for: * Strong experience with Webflow * Experience designing high-converting landing pages * Ability to think commercially (not just follow instructions) * Clean, modern design style (premium feel) * Comfortable working with and refining copy (not just placing text) Tone / Direction: * Direct, credible, and slightly edgy * Not overly “therapy-style” or generic relationship advice * Should feel differentiated and modern Deliverables: * Fully redesigned homepage in Webflow * Improved structure and flow * Clear and compelling user journey from landing to sign-up Nice to have: * Experience with landing page optimisation / CRO * Examples of similar work with measurable results Please include: * 2–3 relevant Webflow or landing page examples * Brief explanation of how you improved conversion on a past project Budget: Open to proposals (fixed price preferred) Timeline: 1–2 weeks --- This is a live project with potential for further work if it goes well.