I already have product-focused videos with solid visuals; however, the opening narrative is weak and the calls-to-action don’t drive the sales I’m after. I need a creative who can reshape the story arc so viewers immediately understand the product or service, feel its value, and are compelled to click “Buy Now.” Scope of work • Audit 3–5 existing videos and pinpoint where the introduction loses impact. • Rewrite or script a stronger product introduction that highlights benefits and features in the first 10–20 seconds. • Craft clear, persuasive CTAs tailored to drive purchases. • Provide recommendations on on-screen text, pacing, and any supporting graphics while preserving the current video aesthetic. Deliverables 1. Revised scripts/storyboards for each video. 2. A concise style guide outlining tone, hook structure, and CTA placement so my team can replicate the framework in future content. 3. One sample edited clip (30–45 sec) demonstrating the improved flow. Success looks like higher viewer retention through the intro, a seamless transition to benefits, and a CTA that feels natural yet urgent. If you excel at sales-driven storytelling for video, I’d love to see your approach and a quick portfolio link.