REQUEST FOR PROPOSAL Static Marketing & Referral Website Prepared by: Charles Zittin Purpose: Developer RFP (Request for Proposal) ================================================== 1. PROJECT OVERVIEW This document defines the complete scope, architecture, strategy, and requirements for a modern, conversion-focused website. It is intended to be shared with qualified developers or agencies to obtain accurate, comparable quotes. ================================================== 2. CORE OBJECTIVE Build a fast, secure, futuristic, conversion-focused website that: • Educates visitors on health, wellness, and regenerative support concepts • Uses targeted landing pages for specific use cases • Directs visitors to Lifewave’s official website via pre-populated referral links • Does NOT process orders, payments, or customer data ================================================== 3. WEBSITE ARCHITECTURE (NON-NEGOTIABLE) • Static HTML / CSS / JavaScript only • No WordPress • No PHP • No CMS • No database • No backend logic • No e-commerce functionality • No checkout, cart, or payment processing • No user accounts • No customer data storage ================================================== 4. COMMERCE / REFERRAL MODEL • All product orders are placed on Lifewave’s official website • Website CTAs link to pre-populated Lifewave carts • Example link provided upon request • Lifewave handles payments, fulfillment, shipping, taxes, and compliance • Website contains outbound links only and no referral logic ================================================== 5. PAGE STRUCTURE (UP TO 10 PAGES) • Homepage • Performance Landing Page • Sleep Landing Page • Pain / Comfort Landing Page • Recovery Landing Page • Science & Research Page • FAQ Page • About Page • Contact Page • Legal / Disclaimer Page Each landing page will: • Focus on one use case • Have one primary CTA • Link to a use-case-specific pre-populated cart ================================================== 6. DESIGN DIRECTION Visual Style: • Futuristic • Tech-forward wellness • High contrast • Vibrant accent colors • Clean, modern typography • No spa, blog, or generic lifestyle look UX Principles: • Mobile-first • Clear visual hierarchy • Conversion-focused layout • Fast load times ================================================== 7. SCIENCE & MESSAGING GUIDELINES • Educational tone only • No medical claims • No disease treatment or cure language • Focus on: - Age-related decline in natural regenerative signaling - Support of the body’s natural regenerative processes • Include external links to peer-reviewed research where appropriate ================================================== 8. EXTERNAL MEDIA & RESEARCH REFERENCES • The website may include links or embedded references to: - Educational videos - Research articles - White papers or scientific publications • All video content will be hosted on third-party platforms (e.g., Lifewave or other credible external sources). • Research materials will be linked externally and will not be hosted as downloadable files on the website. • The website will not host video files, PDFs, or large media assets locally. • No additional bandwidth, storage, or server infrastructure is required to support media or research content. ================================================== 9. TESTIMONIALS • Experience-based only • Use-case specific • Written and/or short video • No medical or diagnostic claims • Optional disclaimer near testimonials ================================================== 10. HOSTING REQUIREMENTS • Must support static site deployment • CDN-based hosting preferred • Examples: - Cloudflare Pages - Netlify - Vercel - Equivalent static hosting • No mandatory hosting upsell • No long-term prepaid hosting • Developer must deploy to client-chosen host • No vendor lock-in ================================================== 11. PERFORMANCE & TECHNICAL REQUIREMENTS • Fast load times • Optimized images (WebP, lazy loading) • Mobile responsiveness • Cross-browser compatibility • Clean, maintainable code • Full file handoff at completion ================================================== 12. SCOPE & DELIVERABLES • Up to 2 initial design concepts (homepage) • Up to 2 revision rounds • Fully deployed static website • All source files delivered • Documentation for basic updates ================================================== 13. TIMELINE Developers should specify: • Estimated timeline for design • Estimated timeline for build • Estimated delivery date ================================================== 14. DEVELOPER QUALIFICATIONS Ideal candidates: • Experienced with static / JAMstack sites • Comfortable with CDN-based hosting • Conversion-focused mindset • No dependency on WordPress or proprietary servers ================================================== 15. PROPOSAL RESPONSE REQUIREMENTS Please include: • Fixed project cost • Timeline • Examples of similar work • Hosting assumptions • Confirmation of alignment with this proposal ================================================== 16. FINAL NOTE This proposal is intentionally explicit to ensure alignment and efficiency. Developers who believe WordPress, PHP, databases, backend logic, or long-term server hosting are required for this project are not a fit. ==================================================