We are looking for a creative, aesthetic-driven Social Media Strategist to help build and grow our brand presence on Instagram and Youtube. About the Brand: DainTea is a premium matcha brand rooted in mindful living, slow rituals, and creative expression. We don’t just sell matcha — we curate an experience that blends art, wellness, and everyday luxury. WHAT WE NEED: We’re looking for someone who can own the content direction + strategy. You should be able to: 1. Develop a strong content strategy aligned with brand identity 2. CURATE engaging, aesthetic content ideas (reels, posts, threads) 3. Plan and execute a monthly content calendar 4. Write captions that tell stories, not just sell 5. Suggest trends that align with our brand (not generic trends) 6. Help grow organic engagement and community IDEAL CANDIDATE: 1. Has worked with lifestyle, wellness, F&B, or premium brands 2.Strong understanding of Instagram growth (Reels, storytelling, hooks) 3. Aesthetic sense — understands minimal, premium, calming visuals 4. Can think creatively + strategically 5. Knows how to build a brand, not just post content Bonus: Experience with matcha, coffee, or mindful living brands TO APPLY Please share: 1. Your portfolio / previous work (especially Instagram accounts you’ve handled) 2. 3 content ideas for a matcha brand like DainTea 3. Your approach to growing a premium niche brand organically 4. Your monthly pricing