I’m launching a brand-new, U.S.–based Shopify store that will carry a line of physical products. The account is already created, but nothing else is in place yet. I’d like an experienced Shopify expert to guide the entire setup, starting with choosing the right paid or free theme, then tailoring it so the look, navigation, and product pages feel uniquely ours. Here’s what I need from you: • Recommend 2–3 themes that match my niche, mobile-first best practices, and fast load speeds, then implement the one we pick together. • Customize the theme through the Shopify editor and, when required, Liquid/CSS edits to fine-tune colors, typography, and section layouts. • Configure core settings—shipping to U.S. addresses, sales-tax collection, payment gateways (Shopify Payments, PayPal, etc.), and legal pages. • Add the first batch of SKUs (I’ll supply images, pricing, and copy) so I can see real products live in the design. • Install and set up the essential apps for reviews, email capture, and basic on-page SEO. • Walk me through any changes so I can manage the store after launch. Deliverable is a fully functional Shopify storefront ready for public launch, plus a brief hand-off document or screen-share session summarizing how to keep it updated. If you’ve launched U.S. stores before and can show live examples, I’d love to work together.