Luméa Beauty is a premium beauty and wellness brand specialising in lash, brow and growth-focused products, with an expanding range including skincare and male grooming (LED therapy devices + beard care). We are repositioning our brand to feel more elevated, results-driven and luxury — and we are looking for a talented Shopify designer to help us bring that vision to life. What We Need We are seeking an experienced Shopify freelancer to: • Redesign our homepage for a premium, high-converting feel • Improve product page layouts (storytelling + ingredient sections) • Create cohesive branding across collections • Optimise mobile experience • Improve navigation & user journey • Implement bundle-focused sales strategy • Increase conversion rate through strategic layout & trust elements This is not just a cosmetic redesign — we want strategic improvements. Ideal Candidate You have: • Proven experience designing high-end beauty or skincare brands • Strong understanding of conversion rate optimisation (CRO) • Knowledge of upsells, bundles and AOV strategies • Experience working with Shopify 2.0 themes • Strong visual design skills (luxury aesthetic preferred) • Ability to suggest improvements — not just follow instructions Bonus if you understand beauty compliance and ingredient positioning. Deliverables • Homepage redesign • 3–5 key product page redesign templates • Collection page improvements • Mobile optimisation • Visual brand alignment (soft luxury / feminine but powerful) • Optional: Email popups + bundle layout strategy Brand Direction Luméa is: Premium Confident Results-focused Natural but powerful Soft feminine luxury (pink, gold, clean design) We want the store to feel elevated — similar to high-end beauty brands, not dropshipping.