I need a clean, modern portfolio site built specifically to promote my professional services. The site’s primary goal is conversion—visitors should immediately understand what I offer and be encouraged to reach out. Tracaai.uk Website Design RFQ **Launch Target:** October 2025 1. Project Overview Traceai.uk Is a UK-based private investigation business specialising in professional surveillance, people tracing, and intelligence-led investigations. The website will act as the central digital presence for the business, designed to generate enquiries, build trust, and convert leads into clients. This project does not include CRM development or complex back-end integrations — the goal is a clean, fast, and credible website with a simple contact form to encourage visitors to request a quote or call back. 2. Objectives The primary goals for the website are to: 1. Generate qualified leads via contact forms and clear CTAs. 2. Build trust and professionalism through design and language. 3. Present TraceAI’s key services clearly. 4. Enable easy self-management (no heavy technical maintenance). 3. Scope of Work The selected freelancer will design and build a professional website using WordPress (Elementor Pro preferred). The site should focus on speed, security, clarity, and conversion. A. Design • Clean, modern, and minimalist layout • Focus on credibility, discretion, and professionalism • Based on TraceAI brand colours and logo • Avoid cliché detective imagery — prefer subtle intelligence or security motifs B. Structure Expected structure (5–7 pages): 1. Home – Overview, service highlights, and clear call to action 2. Surveillance Services – Mobile, static, rural, and urban 3. Tracing & Intelligence – People tracing and AI/OSINT support 4. About – Background, qualifications, memberships (e.g., ICO, ABI) 5. Contact – Secure form and details 6. (Optional) Blog / Insights – SEO and credibility content C. Features • Fast, mobile-first responsive design • SSL and basic security setup • GDPR-compliant cookie banner and privacy notice • SEO foundation (meta tags, sitemap, Google Analytics setup) 4. Deliverables • Fully functional live website hosted at www.traceai.uk • Basic SEO setup and security configuration • Privacy and cookie policy pages • Enquiry/contact form with email notification • 1 month of post-launch support for small updates or fixes 5. Example Tools & Costs Suggested tools and plugins (or equivalent): - Elementor Pro (£50/year) - WPForms or Fluent Forms (Free–£40/year) - RankMath or Yoast SEO (Free–£80/year) - Wordfence for security (Free) - UpdraftPlus for backups (Free) - Hosting: SiteGround or Krystal (£10–£20/month) 6. Timeline • Week 1 – Approve sitemap, content, and design direction • Week 2–3 – Build and review website • Week 4 – Testing, SEO setup, and go-live Total build time: ~4 weeks 7. Budget Requesting quotes for full website design and build, including setup, contact form, and basic SEO. 8. Content & Access • TraceAI will provide logo, colours, and page content text. • Freelancer to supply suitable stock imagery (royalty-free). • All logins and accounts must be transferred to TraceAI upon completion. 9. Future Enhancements (Optional Phase 2) • Blog automation with AI assistance • Secure client portal for report downloads • Chatbot for initial enquiries • Lead tracking dashboard