We need a sharp, hands-on SEO specialist who can do strategic + implementation fast. Scope of Work 1) Technical SEO ~ Full crawl (Screaming Frog / Ahrefs / SEMrush) ~ Fix heading hierarchy, broken links, thin pages ~ Meta title + meta description improvements for CTR ~ Compress & optimize large images ~ Improve internal linking with proper anchor texts ~ Core Web Vitals recommendations (especially mobile speed) ~ Sitemap / Robots / Schema audit + fixes 2) On-Page Keyword SEO ~ Short keyword list based on real buyer-intent searches (India) ~ Keyword mapping to category + subcategory + top SKUs ~ Upload-ready tags sheet (titles / meta / alt / URL improvements) 3) Off-Page SEO (Baseline Authority Building) ~ Competitor backlink gap analysis ~ 8–12 genuine authority backlink ideas (India-first) ~ Create list of brand listing portals to submit on (DA wise) ~ 5 actual backlinks to be executed in the project (not PBN, not spam) ~ Local citations relevant to “trekking gear India / camping India” niche ~ Leverage press mentions & affiliate blogs (guidance) Deliverable: backlink sheet with links, anchor, DA, reports.