My website serves a national audience, yet its organic reach is still modest. The primary objective of this project is simple and measurable: drive a steady, sustainable increase in overall website traffic by ranking higher on Google for commercially valuable keywords. To make that happen, I’ll need an end-to-end SEO workflow—starting with a technical and content audit, moving through on-page optimisation, keyword mapping, and high-quality link acquisition, and finishing with clear reporting inside Google Analytics and Search Console. While Google is the main focus, any best-practice work should naturally benefit visibility on other engines as well. Key deliverables • Full audit identifying technical errors, crawl issues, page-speed bottlenecks, and content gaps • Data-backed keyword strategy aimed at national-level search intent • On-page optimisation for priority pages (titles, meta, internal linking, schema where relevant) • Ethical link-building/outreach plan with progress updates • Monthly report summarising ranking movement, traffic gains, and next-step recommendations Success will be measured by month-over-month growth in organic sessions and improved positions for the agreed keyword group. All work must align with current Google Webmaster Guidelines—no shortcuts that could risk penalties. If you’re comfortable owning the full process, from audit through optimisation and reporting, let’s get started.