We are a roofing and exterior company based in Calgary, Alberta, operating in one of the most competitive roofing markets in Canada. Our current website is significantly outdated and proper SEO practices were never implemented. This project should have been done years ago, and we are now rebuilding the website completely with a new developer. We are looking for an experienced SEO strategist and SEO copywriter who can help plan, structure, and create the SEO content for the new website while working alongside our selected web developer. This role is critical. We are not simply looking for someone to write text, but someone who understands local SEO strategy, competitive analysis, search intent, and service-based SEO architecture. --- Project Goals: The objective is to build a strong SEO foundation for a brand new website that can compete in Calgary's roofing market and generate qualified leads through organic search. The selected expert will help determine: • Proper site architecture for SEO • Keyword targeting strategy for service pages and location pages • Content structure for each page • Search intent optimization • Competitor SEO analysis • Local SEO opportunities • High-quality SEO optimized copy