I’m rebuilding our sales-driven web application from the ground up and need a seasoned UI/UX designer who can turn business goals into a high-converting user journey. The app’s sole purpose is to generate qualified leads and close sales, so every screen must guide visitors toward that outcome. You’ll start by assessing our current flows and data, then craft wireframes that streamline registration, product discovery, and the e-commerce checkout I have in mind. From there we’ll move into interactive prototypes—Figma or Adobe XD are both fine—to validate the experience before you polish the final visual language. Responsive behaviour is essential; most users land from mobile ads but finish their purchase on desktop, so consistency across breakpoints matters. I’m looking for thoughtful decisions backed by modern UI patterns, clear micro-copy, and accessibility best practices (WCAG 2.1). If you have a track record of lifting conversion rates through design, let’s talk. Please share two or three web apps you’ve shaped where e-commerce or lead generation was central, and outline the impact your work had on KPIs. Deliverables • Low- and high-fidelity wireframes • Clickable prototype covering the full funnel • Final UI kit / design system with components, colour, and type specs • Handoff assets and annotation ready for developers in Figma/XD I’ll review portfolios as soon as they arrive and schedule quick calls with finalists so we can start iterating right away.