School Enrollment Digital Marketing

Замовник: AI | Опубліковано: 20.02.2026
Бюджет: 750 $

I need a full-funnel partner who can help my K-12 school attract more students. The immediate objective is simple: increase enrollment. To do that, I want a cohesive blend of website redesign, SEO and ongoing digital marketing. Web design scope The current site feels dated and clunky. I’d like it rebuilt or heavily refreshed so that: • navigation is intuitive for parents, students and staff, • the visual style looks modern and professional, and • every page is fully mobile-responsive and fast-loading. If WordPress or another mainstream CMS makes sense, great—just be sure it remains easy for our staff to update. SEO priorities Keyword research and on-page optimization should target high-intent phrases local families actually search. Fresh, engaging content (blogs, program pages, success stories) and a healthy backlink profile are also essential. I’ll lean on you for the calendar, writing guidance and outreach tactics, then measure results in Google Analytics and Search Console. Digital marketing push Once the site is performing, I want coordinated campaigns—think Google Ads, Facebook and Instagram remarketing—driving traffic into clear inquiry and application funnels. Every campaign must tie back to enrollment metrics, not vanity numbers. Deliverables 1. Wireframes or prototypes illustrating the new navigation and look. 2. Fully developed, responsive website with CMS hand-off documentation. 3. SEO setup: researched keyword map, optimized pages, initial content pieces and backlink plan. 4. 90-day digital marketing roadmap with ad assets, budget split and tracking setup. 5. Monthly performance report template that highlights lead volume, cost per inquiry and conversion rate. Acceptance criteria: Site loads <3 s on mobile, core keywords rank on page 1 within 4–6 months, and paid campaigns generate qualified inquiries at a sustainable cost. If this mix of creative design, technical SEO and data-driven marketing is in your wheelhouse, I’m ready to move quickly.