1. Purpose of Design The purpose of all design assets is to: - Visually communicate what our platform offers - Support conversion, onboarding, and retention - Create a consistent, recognizable brand - Feel premium, modern, and trustworthy Design should help users: - Understand the product quickly - Feel safe and in control - Be encouraged to explore, create, or upgrade 2. Types of Assets Designers will work on a variety of assets, including: A. Banners & Website Visuals - Homepage banners - Category page banners - Feature highlights - Promotional banners (discounts, updates) Use cases: - Explain features visually - Highlight benefits - Drive clicks to key actions B. Email Designs - Welcome emails (free & paid users) - Onboarding flows - Product updates - Re-engagement emails - Token usage & refill notifications Email platforms: Klaviyo Designs must be responsive, readable, and modular. C. Social & Community Posts - Social media visuals - Discord announcements - Feature launches - Promotional posts Channels: - Twitter / X - Reddit - Discord - Website blog visuals 3. Brand & Visual Style - Overall Look & Feel - Modern - Clean - Slightly playful but professional - Tech-focused (AI / SaaS) - Premium, not cheap - Mood - Confident - Welcoming - Curious - Safe & respectful (important for NSFW-adjacent content) 4. Color, Typography & Layout Designs should: - Follow existing brand colors (to be provided) - Use consistent typography - Prioritize readability - Work well in both light and dark contexts (where applicable) Layouts should: - Be clean and balanced - Use spacing intentionally - Guide the eye toward key actions (CTA) 5. Content & Messaging Guidelines Design should support: - Clear value propositions - Short, impactful headlines - Minimal but effective text - Strong visual hierarchy Designers are not expected to write copy, but should: - Improve readability - Suggest layout improvements - Highlight key messages visually 6. Conversion & UX Focus Every design should answer: - What is this about? - What should the user do next? - Why should they care? Design must: - Support conversion (clicks, signups, upgrades) - Feel intuitive and frictionless - Avoid distracting elements 7. Email-Specific Guidelines For email designs: - Mobile-first - Easy to scan - Clear CTA buttons - Modular sections (reusable blocks) - Compatible with Klaviyo templates 8. Deliverables & Formats Designers should provide: - Editable source files (Figma preferred) - Exported assets (PNG / JPG / SVG where applicable) - Organized layers & naming - Design variations when requested 9. Collaboration & Workflow We expect designers to: - Communicate clearly - Ask questions when needed - Proactively suggest improvements - Be open to feedback and iteration This is a long-term collaboration, not a one-off project. 10. What We’re Looking For - Experience with SaaS, web, or digital products - Strong visual hierarchy & UX awareness - Ability to design for marketing & product - Consistent, high-quality output - Long-term mindset 11. Nice-to-Have Experience - Email design (Klaviyo or similar) - Conversion-focused design - AI / tech platforms - Community-driven platforms (Discord, Reddit) 12. Success Criteria A design is successful if: - It aligns with our brand - It communicates clearly - It supports conversion - It feels premium and intentional