I need a seasoned SEO specialist to audit and repair the on-page elements of my site. My top pain-points are messy URLs and a robots.txt file that may be blocking the wrong resources, but I want a full tune-up so nothing is left behind. Please be ready to handle keyword research from scratch; I don’t have a target list yet and will rely on your insights to shape one that matches search intent and competitiveness. Scope of work • Optimise title and meta description tags • Rewrite header tags and page copy where needed • Clean up URL structure and correct redirects • Fix robots.txt (and update robots.txt.liquid for AI crawlers) • Improve internal navigation and external linking • Locate and repair broken links and canonicalisation errors • Compress images and add accurate alt/title text • Generate an XML sitemap and submit it • Deliver a concise before/after report covering every change Acceptance criteria 1. No crawl errors or blocked assets in Google Search Console 2. Clean, human-readable URLs with proper 301/302 mapping 3. Robots.txt validates in major testing tools and respects AI crawler directives 4. All pages pass on-page checks for titles, metas, headers, images and links 5. Keyword map supplied with primary and secondary terms for each page When you apply, focus on the experience that proves you can resolve technical SEO issues quickly and thoroughly. Links to previous audits or case studies are welcome; a long proposal isn’t necessary—results speak louder.