Full Brand Identity + Shopify Website Redesign for Refrigerant E-commerce Company Project Description: We are looking for an experienced designer/developer to completely redesign our brand and Shopify website for Selling refrigerant e-commerce business. This is a full redesign project — not just a logo update. The goal is to create a modern, professional, and highly converting website that builds trust and increases sales. Scope of Work: 1. Brand Identity Design • Create a modern, clean, and professional logo (primary, horizontal, and icon versions) • Define color palette and typography • Provide full brand kit (usage guidelines, spacing, colors, fonts) • Design should feel trustworthy, industrial, and suitable for B2B and contractors 2. Shopify Website Redesign • Redesign homepage with strong focus on trust and conversions • Redesign product pages (optimized for conversion: reviews, pricing clarity, sticky add-to-cart) • Improve collection/category pages • Optimize cart and checkout experience • Ensure consistent design across all pages 3. Mobile Optimization • Fully responsive design across all devices • Mobile-first approach • Fast loading speeds 4. Conversion Rate Optimization (VERY IMPORTANT) • Improve user flow to increase purchases • Add trust elements (badges, messaging, shipping info) • Improve call-to-actions and layout • Optimize for customers buying refrigerants online (hazmat products) 5. SEO & Performance • Optimize product titles and descriptions structure • Improve site speed • Implement basic on-page SEO best practices 6. Integrations / Features • Add PayPal, Venmo, and express checkout options • Improve product review display (star ratings under product titles) • Clean up UI issues (alignment, colors, spacing) Design Direction: We want a clean, modern, and professional look similar to top e-commerce and industrial brands. The website should feel: • Trustworthy (customers must feel safe purchasing) • High-quality (not a basic Shopify template) • Simple and easy to navigate • Optimized for both B2B and individual buyers We like the structure and feel of competitor websites such as: Ability Refrigerants (for inspiration only — do NOT copy) ⸻ Deliverables: • Full logo package (SVG, PNG, AI, etc.) • Brand guidelines (colors, fonts, usage) • Fully redesigned Shopify website • Mobile-optimized version • All design files and assets Requirements: • Proven experience with Shopify redesign projects • Strong portfolio (please include links) • Experience with conversion-focused design (not just visual design) • Ability to communicate clearly and provide updates • Understanding of e-commerce UX and customer behavior Bonus (Nice to Have): • Experience with B2B or industrial e-commerce • Knowledge of Google Merchant / SEO • Experience improving conversion rates Important Notes: We are not looking for a basic redesign. We want a high-quality, professional result that improves our business performance. Please include: • Examples of similar work • Your approach to improving conversions • Estimated timeline We are looking for someone long-term if the project is successful.