PLEASE READ DESCRIPTION AND TASK TO COMPLETE - DO NOT APPLY IF YOU DO NOT HAVE ALL THE QUALIFICATIONS OR HAVE EXPERIENCE. YOU WILL BE IGNORED IF YOU DO NOT MEET THE MIN REQUIRMENTS Website Design Brief Brand: Cre8tive Media Group Objective: Build a premium, high-converting, user-friendly website that positions Cre8tive Media Group above competitors (e.g. Digital 1) and makes booking fast and effortless. ⸻ 1. Primary Goals 1. Create a modern, premium, cinematic brand presence 2. Make the website extremely easy to navigate 3. Enable fast online booking & enquiry 4. Clearly position Elevate 360 as higher quality than competitors 5. Convert visitors into bookings, enquiries, and long-term clients 6. Showcase visual storytelling & video dominance 7. Optimise for mobile first (most agents book via phone) ⸻ 2. Target Audience • Real Estate Agents (Primary) • Property Developers • Builders & Architects • Commercial Clients • Premium / Luxury Property Market • Businesses needing branding & content Tone must feel: Premium • Modern • Cinematic • Professional • Trustworthy ⸻ 3. Brand Positioning The website must communicate: “We don’t just take property photos — we create cinematic marketing that sells lifestyle.” Key differentiators vs competitors: • Cinematic property marketing • Premium visual storytelling • Strong video & social media focus • Personalised service • High-end branding • Fast turnaround + professional systems Tagline to include: Crafting Content, Defining Culture ⸻ 4. Website Style & Design Direction Look & Feel • Modern & premium • Clean layout (minimal clutter) • Dark / luxury tones + strong contrast • Large visuals & video-first • Cinematic feel • Smooth scrolling • Subtle animation / motion • High-end typography Must Feel • Professional agency • High quality • Easy & smooth • Not cheap / not generic • Not cluttered like competitors ⸻ 5. Core Pages Required 1. Home Page (Conversion Focused) Purpose: Immediately impress + drive booking Include: • Strong hero video banner • Clear value proposition • Key services overview • Portfolio preview • “Why Elevate 360” section • Testimonials / social proof • Fast booking CTA • Recent work / featured properties • Trusted by agencies logos • Contact / quick enquiry ⸻ 2. Services Page Each service clearly structured: • Real Estate Photography • Cinematic Property Video • Drone & Aerial • Floor Plans / Site Plans • Virtual Staging • Agent Branding / Social Media Content • Commercial / Corporate Each section should include: • Visual examples • Short explanation • Benefits • CTA → Book Now ⸻ 3. Portfolio / Gallery Must showcase: • Luxury homes • Cinematic videos • Before / after (if available) • Real estate reels • Commercial work Filter categories: • Real Estate • Video • Drone • Commercial • Branding ⸻ 4. Booking Page (CRITICAL) Must be: • Simple • Fast • Mobile friendly • Clear Features: • Select service • Choose date & time • Enter property details • Add extras (drone, floor plan, twilight etc.) • Instant confirmation • Automated email • Easy to modify booking Goal: Reduce friction → Increase bookings ⸻ 5. About Page Include: • Who we are • Experience • What makes us different • Cinematic approach • Trusted by agencies • Mission & brand story Make it human + premium. ⸻ 6. Pricing / Packages Clear, simple pricing structure. Must communicate: • Value • Quality • Premium positioning Avoid looking “cheap”. ⸻ 7. Contact Page • Phone • Email • Quick enquiry form • Booking CTA • Service areas • Google map (optional) ⸻ 6. Key Functional Requirements Must Have • Mobile-first design • Fast loading • SEO optimised • Simple navigation • Online booking system • Clear CTA buttons • Fast enquiry form • Google indexing ready • Social media integration • Easy to update ⸻ 7. User Experience Requirements The site must be: • Extremely easy to use • No clutter • Fast to understand • Visually engaging • Smooth navigation • Minimal clicks to book (3–4 max) • Clear flow: Visit → Trust → Book ⸻ 8. SEO Goals Target keywords: • Real estate photography Sydney • Property marketing Sydney • Real estate video Sydney • Drone photography Sydney • Luxury property marketing • Real estate media Hills District Goal: Outrank competitors ⸻ 9. Conversion Strategy Website must: • Build trust fast • Showcase premium work • Highlight differentiation • Emphasise quality over cheap pricing • Make booking effortless • Encourage repeat business ⸻ 10. Competitor Positioning (Important) We must look: • More modern than Digital 1 media (https://digital1.au/) • More premium • More cinematic • More brand-driven • More video focused • Less cluttered • Easier to book ⸻ 11. Future Expansion (Optional) Design should allow future additions: • Client portal • Agent dashboards • Marketing automation • Content subscriptions • Blog / SEO articles • Video hosting • CRM integration ⸻ Final Vision The website should feel like: A premium cinematic property marketing agency — modern, powerful, easy to book, and clearly ahead of competitors. Reference site to look at - https://digital1.au/