Perfect. Below is a **single, complete, copy-and-paste ready Freelancer project post** that: * Clearly explains **REX API integration** in plain but technical language * Forces applicants to **prove they actually understand what they’re doing** * Covers **performance, SEO, security, handover, and future-proofing** * Filters out template builders and low-quality “AI-spam” developers * Protects you as a **new agency** so you don’t have to rebuild this in 12 months You can post this exactly as-is. --- # Premium WordPress Real Estate Website + Full REX CRM API Integration **Budget:** $30 – $250 AUD (please quote realistically based on scope) **Location:** Remote **Platform:** WordPress **Industry:** Real Estate (Sales, Leasing, Commercial) --- ## Project Overview We are launching a new boutique real estate brand, **Beshay Realty**, and are seeking a **high-end WordPress developer** to build a **premium, fast, and fully integrated real estate website**. This is **not** a template build and **not** a basic property feed setup. The website must integrate **directly with REX CRM via API**, automatically syncing all listings, media, and status changes, while maintaining **excellent performance, clean code, and strong SEO foundations**. Design quality must feel **luxury, modern, and refined**, similar in presence and execution to **The Rubinstein Group (TRG)**, without copying their website. --- ## Reference Websites (Design Direction Only) These are **style and UX references only**, not for copying themes or layouts: * The Rubinstein Group (overall quality + logo intro feel): [https://www.therubinsteingroup.com/](https://www.therubinsteingroup.com/) * JW Residential (property gallery flow): [https://jwresidential.com.au/](https://jwresidential.com.au/) * Haiven Property (footer structure): [https://north.haivenproperty.com.au/](https://north.haivenproperty.com.au/) --- ## Platform & Hosting * Website **must be built on WordPress** * Hosting is with **HostArmada** * Site must be **easy to update internally** (no coding required for day-to-day edits) * A **staging environment** must be used before launch --- ## Core Requirement: REX CRM API Integration (Mandatory) This project **will not proceed** without proper REX integration. You **must** review and understand the official REX API documentation: * [https://api-docs.rexsoftware.com/](https://api-docs.rexsoftware.com/) ### What the website must do * Automatically **import all listings from REX**: * Residential sales * Residential leasing * Commercial (sale and lease) * Sync must include: * Property details * Descriptions * Pricing logic * Status changes * Agent assignment * Images, floorplans, videos, documents * Inspection times (where applicable) ### Status handling (critical) The website must automatically reflect REX status updates, including: * Available * Under Offer / Pending * Sold * Leased * Withdrawn / Off-market * Coming Soon (preferred) Rules: * Listings removed or unpublished in REX must **automatically update or unpublish** on the website * Sold and Leased listings should remain accessible for SEO but clearly marked ### Sync method (performance-critical) * Listings must be **synced into the WordPress database** (custom post types) * **No live API calls on page load** * Sync must run via scheduled jobs (cron or webhook-based where possible) * Data must be cached properly so the site remains fast and stable ### Lead capture (strongly preferred) * Property enquiry forms and appraisal forms should: * Email the relevant team * **Create a lead or enquiry in REX via API** (where feasible) * Spam protection required (reCAPTCHA or equivalent) If you plan to use a plugin, you must explain **exactly how it handles**: * Status changes * Category mapping * Performance * Long-term reliability --- ## Website Structure & Pages ### Header Navigation * Buy * Lease * Request Appraisal * Team * Contact Us **No “About Us” page**. Brand personality will be communicated through Team and Appraisal pages. --- ## Design & UX Requirements ### Homepage * Premium logo entrance animation inspired by TRG * Must be lightweight and performance-safe * Luxe, modern, minimal coastal feel * Strong typography, clean spacing, high-quality imagery * No beige backgrounds * Avoid strong blues and purples ### Property Pages Inspired by JW Residential: * Large full-width hero image * Scrollable image gallery * Headline, features, description, agent details, enquiry form on one page * All content must import automatically from REX ### Team Page * Hovering over one team member slightly blurs the others * Clicking opens a profile page with: * Photo * Contact details * Short bio * Optional: their listings pulled from REX ### Footer Inspired by Haiven Property: * Clean, structured layout * “More” section * **Blog link must appear under “More”** --- ## Performance Requirements (Non-Negotiable) The site must meet **Google Core Web Vitals “Good” thresholds**: * LCP ≤ 2.5 seconds * INP ≤ 200 ms * CLS ≤ 0.1 Performance expectations: * Lightweight custom theme or equivalent * No bloated multipurpose themes * Optimised images (WebP/AVIF) * Lazy loading for galleries * Deferred non-critical JavaScript * Proper caching (page + object where applicable) * Mobile performance is the priority You must provide **PageSpeed or Lighthouse results** at handover. --- ## SEO Requirements * Clean URL structure (e.g. /buy/, /lease/, /commercial/) * XML sitemap + robots.txt configured * Schema markup: * Real estate listing schema * Local business schema for Beshay Realty * OpenGraph metadata for social sharing * Indexing rules for Sold/Leased/Withdrawn listings * SEO-friendly internal linking structure --- ## Security & Reliability * Secure storage of API credentials * No hard-coded secrets in theme files * WordPress hardening basics implemented * Backup and restore process explained * Clear update and maintenance guidance --- ## Code Quality & Professional Standards We are looking for a **professional build**, not a rushed or copied setup. Requirements: * Clean, readable, well-structured code * No nulled themes or plugins * No copied code of unknown licence * Proper documentation covering: * REX sync logic * How listings update * How to troubleshoot sync issues * Training provided on how to manage the site post-launch --- ## Deliverables * Fully custom WordPress website * Complete REX CRM integration with automatic syncing * Custom property listing templates * Logo intro animation * Team page hover effects * SEO-ready, fast, mobile-optimised site * Documentation + admin training * Post-launch bug support --- ## To Apply, You Must Provide 1. Examples of **real estate websites** you have built 2. Evidence of **CRM or API integrations** (REX preferred) 3. Confirmation you have reviewed the REX API documentation 4. Explanation of how you will: * Sync listings * Handle status updates * Maintain performance 5. Estimated timeline 6. Total project cost Applications that do not address the **REX integration and performance strategy** will not be considered.