Title: Create Web Content and Hero Visuals for Premium Women’s Fitness Brand (Cycle-Based Training) Description: We are building the website for HERA, a high-end women’s personal training brand based in Berlin. The brand focuses on cycle-synced strength training, grounded in medical science, emotional intelligence, and daily-life alignment. This is not a “wellness” brand — it is a structured, results-driven method tailored for real women at all hormonal stages (PCOS, postpartum, perimenopause, etc). We are looking for an expert or team to help us with the following: 1. Website Content Creation (English) • Rewriting and refining website copy (approx. 6–8 sections) • Tone: professional, minimal, emotionally intelligent, medically accurate • Must avoid vague or fluffy wellness language • Copy should feel like a trusted expert or coach speaking • Style inspiration: Apple, Nike Women, FORM, Levels Health, WHOOP • Must include strong, clear CTA structure • Focus on hormone-aligned performance, not motivational phrases 2. Hero Section Visual Concept (image or AI-based acceptable) • Create a powerful visual for the homepage hero section • Should feature a real woman in a training context (focused, not posed) • No generic yoga or stock images • Optional: a split-screen or progression-based image to represent different cycle phases • Visual tone: minimal, clean, elegant, medically intelligent 3. Cycle Timeline Visual • A clear, branded visual breakdown of the four phases of the female cycle: • Menstrual • Follicular • Ovulation • Luteal • Each phase should include a short training description • Visual style should feel like an insight tool, not a typical infographic • Should match the brand’s overall clean and scientific feel Target Audience: • Women aged 25–45 • Urban professionals, students, and mothers • Facing challenges like fatigue, irregular cycles, PCOS, anxiety, postpartum recovery, or performance drops • Seeking structure, support, and medically aligned coaching Reference Brands: • FORM (weareform.com) • P.volve • Levels Health • Nike Women • WHOOP • Apple Fitness+ We Will Provide: • Brand tone and reference documents • Draft section titles, headlines, and initial content • Medical/training insights from certified professionals • Access to current Webflow layout (optional) Deliverables: • Final web copy in Google Doc or similar format • 1–2 hero image concepts (AI-generated, edited stock, or original design) • 1 cycle training timeline graphic (optimized for Webflow) Tools Preferred: • Content: Google Docs, Notion • Design: Photoshop, Illustrator, Midjourney, DALL·E, or equivalent • Optional: Webflow-optimized delivery Budget: Please quote for the full project or propose milestone-based pricing. To Apply: • Share 2–3 examples of relevant brand content or fitness/health projects • Briefly describe how you would visualize a hormone-aligned training system • Include expected timeline for first draft and final delivery