I need a Shopify expert to translate my wellness and nutrition brand into a clean, conversion-focused online store. The visual direction is premium yet minimal, guided by soft, calming pastels that signal trust and a health-first mindset. Homepage structure • Hero image with a clear call-to-action • Highlighted product features that quickly communicate benefits • Authentic customer testimonials to reinforce credibility Product range Healthy snacks and general wellness products will make up the catalogue, so the navigation and collection pages must be optimised for quick discovery and upsells. Key expectations • Custom Shopify theme or a heavily tailored premium theme that feels lightweight and modern • Mobile-first layouts, fast load times, and best-practice SEO built in • Seamless product, cart, and checkout flow with conversion-oriented copy and visuals • Basic on-page apps set up (reviews, email capture, analytics) without bloating the site • Clear guidance on how I can update products, banners, and seasonal promotions after launch Acceptance criteria 1. Store passes Shopify Lighthouse performance benchmarks. 2. All homepage elements above are present and functional across devices. 3. At least two collections—Healthy Snacks and Wellness Products—are live with sample SKUs. 4. Pastel colour palette is applied consistently to typography, buttons, and accents. 5. Final hand-over includes theme files, assets, and a brief video walkthrough. If you’ve launched similar premium health brands on Shopify, I’d love to see examples and hear how you’d bring this vision to life.