I need a PR specialist who can help my team of makeup artists attract more individual clients. The goal is straightforward: design and execute a campaign that makes our services the first choice for anyone booking a personal makeover, photoshoot prep, or special-event glam. Here’s what I’m looking for: • A coherent strategy that weaves together social media campaigns, carefully placed press releases in beauty magazines, and smart influencer partnerships. • Compelling messaging and visuals tailored to platforms like Instagram, TikTok, and Facebook, highlighting our portfolio, behind-the-scenes content, and client transformations. • Professionally written press releases pitched to the right editors at top beauty publications with follow-up that actually secures coverage. • A shortlist of micro- and mid-level beauty influencers whose audiences match our ideal client profile, plus outreach, negotiation, and content guidelines to ensure authentic promotion. • Clear performance milestones—reach, engagement, and conversion metrics—so we can see how each channel drives new bookings. You’ll collaborate directly with me for brand voice and imagery approval, then handle day-to-day execution and reporting. If you have a track record of turning beauty professionals into household names through PR and digital storytelling, I’d love to see your plan and a timeline for rollout.