Content creation: Write compelling copy for various formats, such as ads, websites, social media, emails, brochures, and video scripts. Persuasive writing: Craft text that motivates the audience to take a desired action. Brand consistency: Maintain a consistent brand voice and tone across all content. Research: Understand the product, the target audience, and competitor strategies to write effective copy. Collaboration: Work with designers, marketers, and other teams to develop and execute campaigns. Editing and proofreading: Review and edit copy to ensure it is clear, concise, and error-free before it is published. Where copywriters work In-house: A copywriter can work for a single company, often in the marketing or advertising department. Agency: Many copywriters work for advertising or marketing agencies, serving multiple clients. Freelance: Some copywriters work independently as freelancers, managing their own clients and projects. Skills and knowledge Writing: Strong command of language, grammar, and persuasive storytelling. Marketing strategy: Understanding of marketing funnels, target audiences, and how to achieve business objectives. SEO: Knowledge of search engine optimization to make content discoverable online. Digital tools: Proficiency with content management, SEO, and website analytics software. Psychology: An understanding of what motivates people and influences their behavior.