Launch Intro Campaign + Full Tracking Setup (GA4 / GTM / Google Ads) for CCATOO Description: We need an expert in Performance Marketing & Analytics to: 1️⃣ Set up full GA4 + GTM + Google Ads tracking (all key events + conversions). 2️⃣ Build a Search Campaign targeting GCC (Saudi first) with clean structure and proper negatives. 3️⃣ Connect all conversions (especially booking_inquiry_submitted) to Google Ads. 4️⃣ Create funnel and dashboards in GA4 for search → hotel → form → inquiry. 5️⃣ Deliver GTM JSON export, screenshots, campaign setup, and a short walkthrough video. Deliverables: • GTM container export + docs • GA4 conversions + audiences • Google Ads campaigns & extensions • Working conversion tracking (validated inquiries) • Dashboard for CPA per inquiry Acceptance Criteria: • Conversions tracked in GA4 & Ads (status: recording) • 3–10 test conversions verified • CTR ≥ 8%, CPC between 5–8 TRY • Clear report funnel Tech: Laravel backend, GA4, GTM, Google Ads Access Provided: GA4 / Ads / GTM admin + website code (for dataLayer pushes)