I want to push our Instagram presence well beyond vanity metrics and into steady, measurable organic growth. The focus is threefold: producing on-brand graphics, short-form videos, and punchy written captions; engineering a thoughtful hashtag strategy that improves discoverability; and sparking genuine audience engagement every day. Content ideas will revolve around our industry trends, upcoming product features, and occasional behind-the-scenes moments so followers feel part of the journey. While you shape the calendar, I’ll supply product information, brand assets, and prompt feedback so we can iterate quickly. Performance matters, so I expect a concise monthly report that compares growth against key competitors, highlights what’s working, and offers clear recommendations for the next cycle. Please optimise each caption for engagement, keep an eye on emerging hashtags, and adjust creative based on Instagram Insights. Familiarity with tools such as Canva or Adobe Creative Suite for visuals and scheduling platforms like Later or Hootsuite is welcome. When you reply, include portfolio samples that prove you have guided other accounts from average reach to consistent, authentic community growth.