I built my WordPress + WooCommerce store on my own and it’s grown to the point where I can see the cracks. Pages take longer than they should to load and I’m worried that slow first impressions are costing sales. I’m looking for someone to step in, streamline performance, and give the front-end a light refresh without breaking anything I’ve already configured. Priority one is loading speed. I’d like you to tackle image optimisation, CSS/JavaScript minification, and a robust caching setup. Feel free to recommend the best mix of tools—whether that’s WP Rocket, Autoptimize, a CDN, or server-side tweaks—as long as we end up with noticeably faster page loads in PageSpeed Insights and GTmetrix. While you’re under the hood, I also want to improve the overall look and flow of the theme. The visual design could be cleaner and the navigation needs to feel more intuitive on both desktop and mobile. I don’t need a full rebrand, just smart adjustments that preserve the site’s identity while making it easier for shoppers to move from homepage to checkout. Deliverables • Optimised images, compressed without visible quality loss • Minified and combined CSS/JS, tested for conflicts • Caching configured and documented so I can maintain it • Polished layout tweaks plus a clearer menu structure, all responsive • Before/after performance report and any change logs If this sounds like your kind of project, let’s discuss your approach and timeline—I’m ready to move quickly once we agree on a plan.