Single-Vendor E-Commerce Website Requirements Document Project Name: [Your Brand Name] Type: Single-Brand E-commerce Website Industry: Fashion Accessories (Bags) 1. Project Overview We are developing a direct-to-consumer e-commerce website to sell a single brand's line of bags (handbags, backpacks, totes, etc.). The website must be fast, responsive, easy to manage, and offer a seamless user experience with a strong focus on product presentation, user trust, and conversion. 2. Business Goals • Establish a premium online presence for our brand • Convert visitors into customers through optimized UX • Enable users to browse and purchase products easily • Build trust via reviews, secure payments, and support • Support promotional campaigns, discounts, and sales 3. Pages / Sitemap 1. Home 2. Shop (All Products) 3. Product Details Page 4. About Us 5. Contact Us 6. FAQs 7. Cart 8. Checkout 9. Login / Signup 10. My Account / Order History 11. Returns & Shipping Policy 12. Terms & Conditions / Privacy Policy 13. Blog (optional) 4. Features & Functionality Product Browsing • Categories and filters (e.g., type, material, color, price) • Product search (with autocomplete/suggestions) • Sorting options (price, popularity, latest) Product Pages • High-quality product images with zoom • Multiple images per product • Video support (optional) • Product variants (color, size, etc.) • Real-time stock availability • Wishlist button • Social sharing buttons Cart & Checkout • Add to cart / Buy now • Cart overview dropdown • Guest checkout + account checkout • Promo code support • Shipping cost calculator • Order confirmation with email notification Customer Account • Sign up / Login (email & password) • Order tracking • Order history • Profile & address management • Wishlist Payments • Integration with secure payment gateways: o Stripe, PayPal, [or local payment gateway] • Multi-currency support (optional) • Coupon code functionality Shipping & Returns • Flat rate, free shipping, or weight-based shipping • Delivery estimate per location (optional) • Returns & Refund policy page • Order tracking integration (optional) Marketing Features • Newsletter signup (Mailchimp, Klaviyo, etc.) • Pop-up for first-time visitors (discount offer) • Abandoned cart email automation (optional) • Integration with Facebook Pixel & Google Analytics • Blog to support SEO and branding Security & Compliance • SSL certificate (HTTPS) • GDPR compliant cookie notice • CAPTCHA on contact and signup forms • Privacy policy, return policy, terms pages 5. Design Requirements • Clean, premium design aligned with our brand aesthetic • Mobile-first (fully responsive) • Modern typography and layout • Brand colors and logo usage throughout • High focus on visuals (lifestyle images, product photos) Design Inspirations / References: • [Insert links to websites you like] Brand Assets Provided: • Logo (AI/PNG) • Color palette • Fonts • Product photos • Written content 6. Technical Requirements • Platform: Choose one: o WordPress + WooCommerce (for flexibility + CMS) o Shopify (fast deployment, reliable hosting) o Custom (e.g., Laravel + Vue) (for custom workflows) • Hosting: [Provided by client / to be recommended by developer] • CMS Access: Yes (we need to update content easily) • Speed Optimization: Required (Google PageSpeed compliant) • SEO Optimization: Basic on-page SEO, friendly URLs, alt tags, meta titles • Analytics: Google Analytics + Search Console + Facebook Pixel • Email Integration: Mailchimp / Klaviyo / other • Blog Functionality: Yes 7. Deliverables • Fully functional, responsive e-commerce website • CMS access (admin panel) • Testing on all modern browsers/devices • Basic SEO setup (meta tags, sitemap) • Final deployment on live server/domain • Documentation or short video on how to manage store • Support for 30 days post-launch (bug fixing) 8. Timeline • Project Start Date: [Oct XX, 2025] • Design & Wireframes: [Within 1 week] • Development: [2–3 weeks] • Testing & QA: [5–7 days] • Launch Date: [Target Nov XX, 2025] 9. Budget & Payments • Total Budget: $[Insert amount] • Payment Schedule: o 30% – At project start o 40% – After development completion o 30% – Upon final delivery and approval 10. Communication • Point of Contact: [Your Name & Email/Phone] • Preferred Tools: [Email / WhatsApp / Slack / Trello] • Update Frequency: Twice a week or milestone-based 11. Optional Add-ons (Future Phases) These can be mentioned for future upgrades: • Mobile App (iOS/Android) • Loyalty Program / Points System • Gift Cards • Affiliate/Referral Program • Live Chat Integration • Instagram Shop Integration