Our website is ready for a strategic SEO overhaul so we can climb the national search results on Google and hold those top positions long-term. The single, clear objective is to improve search engine rankings across the entire United States; every task you take on should map directly to that outcome. To make this happen I will need: • A comprehensive audit that flags technical issues, on-page gaps, and backlink risks • Data-driven keyword research focused on national intent, followed by a clean content plan • Precise on-page optimisation—titles, headers, internal linking, schema, Core Web Vitals-friendly tweaks • An ethical off-page strategy that earns high-authority links and strengthens domain trust • Transparent reporting and clear KPIs so we can see how rankings move every week I am set on Google as the primary search engine, though any wins that naturally spill over to Bing or Yahoo are of course welcome. Please factor industry best practices and the latest algorithm updates into the workflow, and let me know the tools you rely on (e.g., Search Console, Ahrefs, SEMrush, Screaming Frog) so we can stay on the same page from day one. When you reply, outline how you will structure the audit, the cadence of optimisation work, and the metrics you’ll use to prove ranking improvements nationwide.