I’m building a new web presence for my air-conditioning company that highlights our installation, maintenance, and repair services while making it effortless for customers to book a visit. The overall look should feel friendly and approachable—think clean layouts, welcoming color palettes, and clear calls-to-action—so visitors immediately trust us with their comfort needs. Core functionality • Simple appointment form: a streamlined, mobile-ready booking flow where users pick a date/time, add service details, and receive an email confirmation. • Emergency support prompt: a fixed “24/7 Help” button that surfaces our hotline and fast-track request form. • Customer reviews carousel: pulls testimonials into an eye-catching slider to build social proof. • Contact form and click-to-call links for quick enquiries. Pages 1. Home (service overview, reviews, booking CTA) 2. About Us (our story, team, licensing) 3. Our Services (installation, maintenance, repair, emergency) Technical expectations • Fully responsive so it loads perfectly on phones, tablets, and desktops. • Speed-focused build (optimized images, minified assets, caching). • SEO best practices baked in—semantic HTML, meta tags, schema for local business, and clean URL structure. • WordPress, Webflow, or another CMS is fine as long as I can update copy and photos myself. Acceptance criteria – Pages and features above are live, tested on major browsers and devices. – Appointment requests reach my inbox and store in the site dashboard. – Google PageSpeed scores 90+ on mobile and desktop. – Basic on-page SEO (titles, descriptions, headings, alt text) is completed. Hand-over includes admin credentials, any custom code, and a quick video or PDF showing how to edit content so we can keep the site fresh after launch.