I’m launching a new business and need a clean, modern landing page that instantly showcases our core product and service line. Because I don’t yet have a logo, palette, or typography, you’ll be building the visual identity from the ground up and weaving it seamlessly into the page design. Goal The page’s only purpose is to present what we offer in a clear, elegant way—no pop-ups, no hard sell, just an inviting scroll that lets visitors understand the value at a glance. What I’m looking for • A contemporary, minimal aesthetic—ample white space, restrained color usage, strong hierarchy, smooth rhythm. • A responsive layout that looks just as sharp on mobile as on desktop. • Thoughtful use of modern UI patterns (hero section, concise feature blocks, visual testimonials, and a clear CTA that leads to a deeper catalogue site I’m building next). • Original logo, color scheme, and type pairing that can later extend to other materials. Preferred workflow I’m comfortable reviewing low-fidelity wireframes first, then moving to a polished high-fidelity mock-up in Figma, Sketch, or Adobe XD—whichever you prefer. If you work in another tool, just export layered PSD or editable source so my web developer can slice assets easily. Deliverables 1. Brand starter kit: logo (SVG + PNG), color codes, font recommendations (Google Fonts or licensed). 2. Final landing page design file with all layers and components organized and labeled. 3. Style guide page summarizing spacing, button states, icon style, and imagery rules. 4. Exported asset folder (optimized images, favicons, icons). Acceptance criteria • Visual identity feels cohesive and unmistakably modern/minimal. • All text styles, colors, and assets named systematically. • Layout adapts fluidly down to 320 px width without overlap or truncated copy. • File handed over in native format plus PDF prototype for quick reference. Timeline is flexible over the next 1–2 weeks, though I’m happy to move faster if you have availability. Please share a couple of relevant portfolio shots and a short note on your design process so I know how you like to collaborate.