I’m ready to launch a Shopify store devoted entirely to Home Appliances and I need an expert who can get everything up and running smoothly. The aesthetic I’m after is clean and minimalistic—white space, crisp typography, and product imagery that takes center stage—so the theme and layout should reflect that restraint while still feeling premium. Here’s what I’d like you to handle: • Theme selection or customisation that delivers a truly minimal look without sacrificing conversion-focused features. • Creation of core pages (Home, Collection, Product, About, Contact) with intuitive navigation and clear calls-to-action. • Product setup for an initial batch (I’ll supply descriptions, specs, and images); you’ll format them consistently and optimise for SEO. • Configuration of payment gateways, tax, and shipping rules suitable for appliance sales. • Basic on-page SEO, including meta titles, alt text, and clean URL structure, so we start ranking from day one. • App recommendations only where they add tangible value—think reviews, live chat, or warranty management—without cluttering the interface. • Mobile responsiveness testing and a quick performance check to keep load times tight. If you have Liquid, Shopify Theme Kit, or Dawn customisation experience, that’s a plus. Once the structure is in place, I’ll take over inventory management and ongoing marketing, but I’d appreciate a brief walkthrough or hand-off document so I can maintain the store confidently. Looking forward to working with someone who values simplicity, attention to detail, and a seamless customer journey.