Project Description Migration and Redesign of Organicsleep.dk from WooCommerce to Shopify Background We are in the process of migrating our webshop, Organicsleep.dk, from WooCommerce to Shopify. In this transition, we are not only seeking a technical migration but a complete redesign and optimization of the overall user experience. The goal is to create a more modern, minimalist, and timeless design while improving navigation, structure, and conversion rate. Overall Objectives Migrate the webshop to Shopify – we will handle the migration of all products and images internally Develop a completely new design (inspired by our current visual identity, but more modern and minimalist) Improve navigation and information architecture Increase conversion rate through improved CTA structure, social proof, and upselling Create a clearer and more user-friendly shopping experience The design should be: Clean Timeless Minimalist With reduced visual noise Image-driven and inspirational Design & UX 1. Menu Optimization Redesign of top bar / mega menu Mega menu with images Visual categories Clear and intuitive structure Quick access to bestsellers and campaigns Strong focus on conversion Menu Structure Simplified and logical structure Fewer clicks to reach products Clear separation between categories All images in the menu must be clickable Overall navigation should be significantly optimized to help users find the desired products faster and more intuitively. 2. Banner & CTA Optimization Improved banner section Stronger visual identity More CTAs (Call-To-Actions) Clear communication of USPs Sections offering different entry points to products In general, more CTAs should be implemented throughout the webshop to actively guide customers through the buying journey. 3. Product Page – Conversion Optimization The product page must be clearer and optimized for higher conversion. Features and elements: Social proof (reviews and customer testimonials) USP section (inspired by Møbelkompagniet) Trustpilot integration (slider) Clear display of stock status Upsell functionality that correctly adjusts stock levels when add-ons are selected Related products Clear and strong CTA (“Add to cart”) The structure must be: Clear and structured Easy to scan Trustworthy Fully mobile optimized 4. Social Proof & Trust Trustpilot Slider Integrated review slider Visible on homepage and/or product pages Automatically updated Instagram Feed New integrated Instagram feed Automatically updated Clickable images Supports inspiration and brand credibility 5. Blog Function Integrated blog within Shopify SEO-optimized structure Ability to update content internally Used for guides, inspiration, branding, and organic traffic 6. Footer Redesign The footer should be redesigned with a focus on clarity and trust: Clear structure Payment icons Delivery information Customer service Terms and conditions Trust badges Social media links 7. Payment & Delivery Options Clear display of payment methods Clear delivery information Delivery time visible on product pages Icons to increase credibility and trust Technical Requirements Full migration from WooCommerce to Shopify Speed optimization Mobile optimization Setup of upsell functionality Trustpilot integration Instagram integration Proper inventory management Structure that is easy to maintain internally Overall Vision Organicsleep.dk should appear as: A modern and premium brand Minimalist and calm in its visual expression Easy to navigate Conversion optimized Trustworthy Inspirational We want a webshop that feels simple and elegant — yet strategically well thought out in every detail.