I need a Meta Ads specialist who can plan, build, and optimise a Facebook + Instagram campaign whose sole purpose is to turn visitors on my website into monthly, recurring donors. The objective is not leads or sales—it’s sustained giving—so every decision in Ads Manager has to point toward that outcome. Here’s what I am looking for: • Complete campaign architecture in Meta Ads Manager, aligned to a conversion objective that tracks a successful monthly donation on my site. • Pixel (and, if needed, Conversion API) configuration to fire on the recurring-donation confirmation page, with custom events so we can distinguish monthly gifts from one-offs. • Creative strategy and production: ad copy, imagery/video, and any suggested formats (Carousel, Reels, etc.) tailored to donors who respond to mission-driven storytelling. • Audience research, building, and testing—look-alikes from existing donor data, interest stacks, and retargeting pools—to find the lowest cost per recurring giver. • Ongoing optimisation over the first 30 days: budget distribution, A/B creative tests, bid strategies, and clear weekly performance reports that show cost per recurring donation, ROAS, and retention indicators. Acceptance criteria: the campaign must track properly, reach learning phase completion, and deliver statistically significant recurring-donation conversions within the agreed budget. If you have proven experience turning social traffic into dependable monthly donors, I’m ready to start immediately.