I already have active sales campaigns running on Facebook and Instagram for a line of physical products. The ads are profitable, but the return on ad spend has plateaued. I’m looking for a specialist who can step in, audit what’s live, and apply proven scaling tactics that lift ROAS week after week. Your first task will be a deep dive into the current account structure: audiences, creative, placements, and attribution settings. From there, you’ll propose and implement a testing roadmap—new hooks, offers, lookalike segments, retargeting windows, automated rules, anything that unlocks more revenue per dollar spent. Clear weekly optimisations and concise reports are essential so I can see what was adjusted, why it was done, and how it moved the numbers. Deliverables • Full account audit with prioritized action list • Revised campaign architecture built for scale • Ongoing weekly optimisation and testing schedule • Dashboard/report showing spend, sales, and ROAS trends Success is simple: higher, sustainable ROAS while maintaining or increasing total sales volume. If you have a track record of doing exactly that for e-commerce brands, I’m ready to get started.