I’m refreshing the catalogue on my men’s apparel store and need a copywriter who can craft compelling, fully human product descriptions—absolutely no AI generation. The task is straightforward: turn each garment into a story that speaks to style-conscious male shoppers while ticking every SEO box in French (and, if helpful, an English version). Scope I will supply product photos, key specs, pricing and target keywords. You transform that raw data into engaging, brand-consistent copy that highlights fabric, fit and lifestyle appeal. Deliverables • 1 unique description per item, ±150–200 words • SEO-ready title + meta description • Tone aligned with my brand guidelines (smart-casual, confident, never salesy) • French master version, optional English mirror if time allows • Proofed, plagiarism-free text—no AI fingerprints Acceptance Criteria The copy must read naturally to a native speaker, incorporate the provided keywords organically, and require no more than one round of minor tweaks. Turnaround: 48 h per batch of 10 items. If you love fashion, write fluid French, and value genuine human creativity, let’s get started.