I’m building a Shopify presence for a new line of men’s casual wear and the main objective is to present the collection in a clean, scroll-friendly way that lets the clothes speak for themselves. Sales functionality can remain standard, yet the real focus is on visually rich product pages, simple navigation, and a cohesive brand experience that feels relaxed and contemporary. You’ll take the lead on configuring or creating a theme, setting up collections (think tees, jeans, jackets, outerwear), and ensuring every page is lightweight, mobile-ready, and image-driven. Strong product filtering, quick-view pop-ups, size guides, and an Insta-style gallery are welcome touches so long as they don’t slow the shop down. Deliverables: • Custom or heavily customised Shopify theme with branded colour palette and typography • Fully built homepage, collection grids, individual product pages, About and Contact sections • Basic on-page SEO, responsive optimisation, and speed tuning • Handover with clear instructions so my team can update inventory without code Show me your Shopify experience—especially fashion or lifestyle stores—plus a brief outline of how you’d approach design, theme selection or custom build, and timeline. Concise, experience-focused proposals will be prioritised.