I have a collection of market data stored in Excel spreadsheets and need a sharp analyst to turn those raw numbers into clear, actionable findings. My immediate focus is on three areas: • Trends and patterns – pinpoint short- and long-term movements worth noting. • Competitor analysis – highlight how key competitors stack up in price, share, or growth. • Customer segmentation – break down the audience so we can see who buys what and why. Because this is an initial, low-complexity engagement, I’m looking for a concise deliverable set: an annotated spreadsheet with your formulas or pivot tables intact, plus a brief summary (1–2 pages or a slide deck) that calls out the most significant insights and recommendations. Feel free to work in Excel, Python (pandas), or another tool if you include the source file so I can reproduce the results. Accuracy and clarity matter more to me than fancy visuals, and fast turnaround is appreciated.