I’m refreshing my website and need a skilled copywriter to craft highly detailed copy for our Services/Products page. The goal is to communicate value, benefits, and key differentiators in a way that feels conversational yet authoritative, guiding visitors toward conversion. Scope of work • Research: Quickly familiarize yourself with our industry, core offerings, and target audience. • Copy development: Write clear, engaging, and SEO-friendly sections for each service/product. Expect in-depth descriptions that cover features, advantages, and practical use cases rather than a brief overview. • Tone alignment: Maintain a professional voice with a friendly edge that matches the rest of the site. • Optimization: Incorporate strategic keywords naturally, craft persuasive headings, and suggest effective calls-to-action. Deliverables 1. One complete Services/Products page (approx. 800–1,200 words) in a Google Doc or Word file. 2. A short meta description and page title ready for CMS upload. 3. Up to two rounds of revisions to refine flow, clarity, and SEO placement. I’ll supply existing brand guidelines, buyer personas, and any technical specifics you need once we start. If you’ve written compelling website copy before—especially for B2B or tech products—please share a link or brief sample in your proposal.