LUNAZEE PERFUMES LTD Website Redesign & Optimisation Brief Website: www.lunazee.co.uk Platform: WordPress + WooCommerce Theme: Flatsome 1. Project Objective Redesign and professionally refine the entire website to achieve: - High-end luxury aesthetic - Clean, minimal layout - Strong brand positioning - Optimised user experience - Conversion-focused structure - Perfect mobile responsiveness - Scalability for future growth The website is functional but currently appears template-based and requires professional refinement. 2. Current Status - WooCommerce fully installed - Active payment gateways (Stripe, PayPal, Apple Pay, Google Pay) - New logo to be supplied - Company details added in footer - Basic checkout functioning - Products partially uploaded (some using test pricing) Functionality works correctly, but design and branding require professional enhancement. 3. Scope of Work 3.1 Full Visual Redesign - Redesign homepage layout - Improve typography hierarchy - Improve spacing and alignment - Refine product presentation - Redesign banners - Improve call-to-action buttons - Optimise footer layout - Enhance trust signals - Ensure flawless mobile responsiveness The aesthetic should be comparable to premium fragrance brands such as Tom Ford, Byredo, Creed, and Maison Francis Kurkdjian. 3.2 Homepage Improvements - Elegant hero section - Strong brand tagline placement - Brand story section - Featured fragrance section - Why Choose LUNAZEE section - Trust icons - Instagram integration - Clean luxury footer 3.3 Product Page Refinement - Improved layout and structure - Professional presentation of fragrance notes (Top, Heart, Base) - Enhanced product imagery display - Improved size selection interface - Trust elements near Add to Cart - Clean pricing format - Better formatted product descriptions 3.4 Product Upload & Configuration Approximately 22 products to be uploaded and configured. Each product includes: - 4 size variants - Correct variable product setup - Accurate pricing per size - Proper SKU assignment - Stock configuration - VAT configuration - Upload and optimisation of product images - Full fragrance details insertion - Consistent formatting across all products 3.5 Checkout Optimisation - Clean, minimal checkout layout - Improved spacing and clarity - Strong trust presentation - Improved mobile layout - Removal of unnecessary clutter - Correct price formatting - Full checkout flow review Includes review and improvement of transactional email templates, branding consistency, invoice structure, and cross-device formatting. 3.6 Header Refinement - Proper logo scaling and positioning - Improved navigation layout - Better spacing - Sticky header optimisation - Clean luxury menu styling 3.7 Footer Redesign Footer must display: LUNAZEE PERFUMES LTD Company No: 15499924 VAT No: GB471971465 2026 LUNAZEE PERFUMES LTD Additionally include: - Quick links - Policy links - Social media icons - Clean structured layout 4. Brand Direction Colour palette: - Burgundy - Gold accents - Cream backgrounds - Deep charcoal text Typography must feel elegant, refined and luxury-focused. 5. Performance Requirements - Optimised loading speed - Clean CSS structure - No unnecessary plugins - Fully responsive design - Professional polish across all devices 6. Design Expectation The final result must immediately communicate a premium fragrance brand. The website must not appear template-based or standard WooCommerce styling. 7. Deliverables - Full redesign implemented inside WordPress - Professionally styled pages - Optimised WooCommerce layout - Refined header and footer - Improved product pages - Complete product upload and configuration - Polished checkout experience - Professionally branded email templates