I’m rebuilding the copy across our main travel brand site plus two specialist microsites—one focused on Japan, the other on South Africa—and I need a writer who can balance high-end storytelling with rigorous, contemporary SEO. Scope of work Master site • Homepage, About Us, Contact Us, Testimonials • A flagship blog post • Japan page, South Africa page • Sample itinerary and Destinations overview Specialist sites (Japan & SA) • Homepage, Contact page • See & Do, Hotels, Itinerary pages • One blog post for each site What matters most – Voice must feel luxury and exclusive, similar in tone to Black Tomato’s site. – I’ll lean on you to research and propose the right keywords; I’ll supply initial brand guidelines and audience insights, but no fixed keyword list exists yet. – Copy should be SEO-ready (meta titles, H1-H3 suggestions, internal-link prompts). – You’ve written travel content before and can share live URLs that prove it. Please attach two or three relevant samples—destination guides, high-end hotel features, or itinerary copy are ideal—so I can gauge fit quickly. I’ll shortlist within 48 hours and we can align on timelines and any additional research needs before kicking off.