Project Title: Local SEO-Focused Website Build: "Inside Outside Property Care" (WordPress) 1. Project Overview & Business Goal We are launching Inside Outside Property Care, a new property maintenance service targeting the Coffs Harbour entire region 20 suburbs, NSW Australia region. We provide reliable, professional, and comprehensive property maintenance using a network of vetted local contractors. • Goal: The website must be a lead generation machine that builds trust and ranks highly in Google Search for local service terms (e.g., "Handyman Coffs Harbour," "Gutter Clean Sawtell"). • Target Audience: Real Estate Agents, Landlords, and time-poor Homeowners in the Coffs Coast area. • Mandatory Platform: WordPress CMS (preferably using Elementor free). 2. Website Structure & Deliverables (15 Pages Minimum) The final website must be fully mobile-responsive and load extremely fast. • Homepage (H1 Heading Focus): Must clearly display the Inside/Outside visual split and include a prominent, above-the-fold Call-to-Action (CTA): "Contact us to arrange a free quote” • 10 x Service Pages: Dedicated, unique pages for each of the Top 10 services listed above. (Crucial for SEO). • 2 x Location Landing Pages: Dedicated pages targeting Coffs Harbour and coffs coast region all suburbs mentioned throughout. (Must use the location keyword heavily). • About Us: Must focus on trust, local focus, and contractor vetting (your USP). • Contact/Quote: Simple form with fields for Service Required, Location, and Preferred Date/Time. • Blog/News: Simple setup for future content. 3. Critical SEO & Localisation Requirements (Non-Negotiable) The developer must demonstrate expertise in Australian local SEO. • URL Structure: Clean, logical URLs (e.g., insideoutsidepropertycare.com.au/gutter-cleaning/). • Title Tags & Meta Descriptions: Optimise the Title Tag and Meta Description for the Homepage and all 12 Service/Location Pages to include the keywords "Coffs Harbour" or "Coffs Coast." • Schema Markup: Implement Local Business Schema markup (Name, Address, Phone—NAP) on all pages to boost local search rankings. • Google Business Profile (GBP) Integration: Embed a Google Map of the Coffs Harbour service area and provide the necessary code structure to link with our future GBP listing. • Speed Optimisation: Must achieve a strong Google PageSpeed score (ideally 80+ on mobile). 4. Budget & Timeline • Budget: milestones paid per landing page completed. Total completed within 4-6 weeks.