I run ThompsonClinic.ca serving Scarborough, Ontario and I’m ready to hand the reins of our paid media to an expert who can turn clicks into booked appointments. My focus is strictly on lead generation, so every campaign you build must be engineered to drive phone calls, form submissions, and direction requests from local patients. Here’s what I need you to own from day one: • Ad creation – research high-intent keywords and local audience segments, write compliant healthcare ad copy, design eye-catching static or short-form video assets, and set up responsive search and conversion-focused display formats in Google Ads as well as image/video placements in Meta Ads Manager. • Ad optimization – monitor bids, budgets, and audience performance daily, refine negative keywords and placements, test creative iterations, and keep quality scores and relevance metrics trending upward. • Performance reporting – connect Google Analytics 4, Google Tag Manager, and the Meta pixel, build a live dashboard that shows cost-per-lead, conversion rate, and ROAS, and send me a concise weekly summary of wins, losses, and next steps. Acceptance criteria 1. Campaigns must target Scarborough (with a 15 km radius) and surface during clinic operating hours only. 2. Conversion tracking must distinguish calls, form fills, and map clicks. 3. First full report delivered seven days after launch, then weekly. 4. All assets, audiences, and data stay in my business accounts. If you have a proven track record with Google Ads and Facebook Ads for local healthcare or similarly regulated niches and can hit the ground running, let’s talk about getting my calendar filled.