My dental clinic’s site already attracts a modest flow of visitors, yet appointments booked through it are far below our potential. I want a comprehensive SEO campaign aimed squarely at turning organic traffic into new patients. The primary success metric is leads—more calls, form submissions, and booked consultations. Scope • On-page SEO: I’ll share an existing keyword list the moment we begin. Those terms need to be woven naturally into service pages, blog posts, meta data, and structured snippets to boost both ranking and click-through rates. • Off-page SEO: A steady stream of quality backlinks from dental, health-care, and local authority sites is essential. Local citations, Google Business Profile optimisation, and reputation management should support this effort. • Technical SEO: Please start with a thorough audit, then resolve any crawl-ability, Core Web Vitals, schema, or site-speed issues that could block ranking or hinder conversions. Deliverables & Milestones (suggested) 1. Audit & strategy document highlighting quick wins and longer-term actions. 2. Implementation of technical fixes and on-page optimisations for all core pages. 3. Link-building plan executed with monthly progress updates. 4. Tracking dashboard configured (Analytics, Search Console, call-tracking) plus a concise monthly report emphasising leads generated, not just ranking positions. Acceptance criteria • Measurable uplift in organic enquiries by the third month. • All priority keywords appearing on page one—or a clear trajectory toward it—with supporting evidence. • No negative impact on existing traffic or user experience. Tools you’re free to use—Semrush, Ahrefs, Screaming Frog, or your preferred stack—so long as insights are shared transparently. If this full-spectrum approach aligns with your expertise, let’s set timelines and get the first audit underway.