I run an independent insurance agency and want to turn our social channels into a steady lead machine. My pages on Instagram, Facebook and LinkedIn are already set up; now I need a social media specialist who can plan, create and publish scroll-stopping Reels that push prospects to request a quote on the spot. Lead generation is the single goal, so every Reel must carry a clear call-to-action and be optimised for conversion, not just views. Educational insurance tips, quick client success snippets, behind-the-scenes moments—whatever angle you believe will resonate is welcome, provided it drives enquiries into my inbox. Scope of work • Map out a 30-day content calendar tied to seasonal insurance needs. • Script, film or edit 3–5 Reels per week, correctly formatted for Instagram, Facebook and LinkedIn. • Write engaging captions and hashtag sets, then schedule posts through Meta Business Suite or direct publishing. • Track key metrics—CTR, saves, shares and, most importantly, leads generated—and summarise results in a simple weekly report. I’ll supply brand guidelines, imagery and administrator access; you bring the strategy, on-trend editing skills (CapCut, Canva, Premiere, etc.) and a proven history of converting social engagement into qualified leads. When you reply, share one campaign you’ve run that produced measurable lead growth and mention the tools you prefer to work with. Let’s create Reels that make the phone ring!